MESSAGE

Quick! How many marketing messages are you exposed to in a day?

Now add into that the other daily messages you see, hear or read coming from your family, workplace, friends, acquaintances on social media, news outlets, church and so on.

It's safe to say our brains are constantly sorting through millions of words and images, desperate to identify what is truly meaningful.

Defining your message is essential to success in marketing communications. The message is the mortar that holds your efforts together, ensuring each piece of the marketing mosaic works in harmony.

Message mapping is a great exercise that ensures clarity, relevance and context in your communications. If you're interested in learning how it works, let's talk!