Augury Case Study Augury is a VC-backed "unicorn" start-up that is well on its way to going public. Industrial manufacturers rely on Augury's AI/IoT to catch machine faults before they cause expensive, unsafe breakdowns. I wrote this case study to highlight the customer's big wins with Augury's SaaS	Flip This Factory Series Flip This Factory is a 5-part webisode series produced by Augury, a "unicorn" in the AI/IoT space. The series generated more registrants and leads than any other webinars up to that point. I created the concept for this series and brought it to life by developing nearly all the materials related to the series: landing pages, email campaigns, videos, and the individual webisodes.	Milliman HealthIO_Device Kit Insert_v3 An example of consumer-focused writing, this insert was designed to help new members set up their app and step through the process of connecting their health devices.
HIO-Broker eBook-Final With healthcare costs on the rise, the pressure is on for employers to make the most of their self-funded health plans. This eBook, targeted at benefits brokers, explained how digital health solutions present an exciting opportunity to leverage technology and engage employees in managing their own health.	FAITH Magazine Oct 2022 Cover Story Investing is tough. It's even harder if you want to stick to Biblical principles. In this article, I interviewed MK Britenfeld and explored her journey from high-flying corporate executive to faith-based financial advisor. Although this article was written to share MK's faith story, it also acted as a lead generator, yielding clients for her business.	Pharos CHN case study This case study featured the success story of an early Pharos client who implemented a patient engagement program to reduce avoidable hospitalizations.
Pharos lighthouse avatar The Pharos brand refresh included an overhaul of visuals, voice and tone, encapsulated in a brand book for use by all employees and outside vendors.	Pharos educational animation Pharos needed a simple way to show why and how a patient engagement program could improve health outcomes for vulnerable populations. In this animation, shown to prospective clients and looped at the exhibit booth, the Pharos story is told in easy to understand graphics and language.	PopHealth Week Podcast media coverage In addition to inbound and content marketing, media placements reached new audiences who didn't know Pharos but were interested in ways to effectively manage population health.
Pharos poster presentation Conference poster presentations require a short, concise format to share research. This snippet from the Pharos poster presentation highlights the use of infographics to simplify the process of patient engagement.	Catholic school branding Creating a brand book for our local parish school helped keep all communications clear and consistent. Engaging photography conveyed the essence of our community to prospective parents, assisting in recruitment efforts.	Acton University 2019 brochure Acton University is a four day conference focused on the intersection of faith and economics. After more than a decade, this flagship conference needed an update to align the visual brand with the participants' outstanding experience. Everything from the brochure and website to the onsite stage design was overhauled, bringing it into alignment with the perception of Acton as an intellectually sophisticated and hospitable organization.
The Good Society collateral marketing The Good Society is a series of short, educational films focused on economics. Promoting this product included in-person interviews with educators who used the films in their classrooms. Interviews were used in several video edits catering to specific audiences, as well as a written story for Acton's bimonthly donor publication.	Catholic Extension donor video Part of Catholic Extension's approach to stewardship included creating special videos from the president of the organization and sharing them with donors. This is an example of that donor outreach, with Father Jack Wall narrating his visit to the San Juan Diego mission in Stilwell, Oklahoma.	Extension magazine feature article Catholic Extension is a grantmaking organization that helps underfunded Catholic communities obtain the resources they need to support their faith. This article is the result of my visit to Hamburg, which was also covered in a video I storyboarded and produced.
Harmel Academy of the Trades Harmel Academy of the Trades is a post-secondary institution where men learn how to become technical experts in a skilled trade, while also being personally developed in their Catholic faith. I had the privilege of interviewing the founders of this unique school for the cover story of the October 2021 issue. The article earned a third-place award from the Catholic Media Association for "Best Reporting on Catholic Education."	Cover Story Amanda Bradley I was honored to share Amanda's faith journey in this cover story. As survivors of domestic violence, she and her children relocated to West Michigan seeking a safer, better life. Shortly after they arrived, the COVID-19 pandemic began. In this article, Amanda spoke to me about her search for a school that could help address the special needs of her youngest son in the midst of the global pandemic--and how finding that school also brought her to a belief in God.	Gods Roamin Kitchen This short vignette appeared in the annual report produced by the Catholic Foundation of West Michigan.